Forgive the gratuitous self-plugging, but today is a very exciting day for the Business Travel Show team. We announced that, for the 2012 show next February, we will be hosting the world’s largest fully hosted buyer programme for the corporate travel market.
1,200 of Europe’s highest quality corporate travel buyers will visit the show in 2012. All of them with annual budgets in excess of £3m and many of them first time visitors. With the prospect of these buyers committing to at least 6,000 pre-booked meetings, this news is even more exciting for our 180 exhibitors.
Over the last two or three years, we have invested time and money into refining the Business Travel Show to make sure that only the highest quality audience attends and that our exhibitors enjoy an increasing ROI each year. Two years ago we launched the Executive Buyer Programme and it was a big success, attracting over 500 buyers. This year, the launch of the Hosted Buyer Programme will build significantly on this success.
In return for committing to – and attending – pre-booked meetings on each of the show’s two days, the Business Travel Show will provide the 1,200 strictly pre-qualified buyers with:
- Free flights and accommodation
- Fast track entry
- Access to the First Class Lounge with complimentary refreshments and lunch
- Support from the Hosted Buyer Team before, during and after the show
- Specialist, cutting edge technology, which allows buyers to book meetings with exhibitors that are best matched to their needs and create a personalised diary
Buyers who choose to extend their trip and land in town early will also be invited to the prestigious European Travel Buyer Awards, which take place on Monday 6 February.
Centaur Travel Group, which organises the Business Travel Show, has invested heavily in the corporate travel market for the last 17 years, and the introduction of the Hosted Buyer Programme just shows how committed we are to both the market and to the show in the long term. We plan to be around for at least another 17 years to come, and we plan to make sure the Business Travel Show remains the leading event in this market in Europe.
The Business Travel Show takes place on 7-8 February at Earls Court in London. Visitor registration is open now at www.businesstravelshow.com
Posted by event director David Chapple.